Finding the right fit: Sustaira X Cotopaxi
Check out the brand new Sustaira x Cotopaxi gear! The last week of January some of the Sustaira Team was able to meet up in Colorado and spend a few days together. What a gift it was to work in person, and it was even better to have us all sporting our brand new gear from a company with a similar focus on Sustainability, Cotopaxi. We are so excited to collaborate and support each others’ sustainability journeys.
Choosing the right fit
At Sustaira, sustainability is at our core. We believe in “eating our dog food” so to speak. Which is why when we purchase, partner, travel, and innovate, we make a point to do so as sustainably as we can. When deciding to purchase some Sustaira swag to unite our team, we knew we had to do so with a company that shares sustainability as a core value. Sustainability isn’t competitive, but instead is about teamwork. Everyone ultimately has the same goal and it will take all of us working together to get there. By supporting other companies and organizations with similar goals, we enable true change.
The choice was obvious; Cotopaxi. Cotopaxi is a B Corp certified company, dedicated to making a positive impact, with a mission to create “Gear for Good.”
“We believe the products that get us exploring can make a positive impact in other people’s lives. That’s why we create sustainably designed outdoor gear that fuels both adventure and global change, by dedicating a percentage of our revenues to nonprofits working to improve the human condition”
- Cotopaxi Mission
A moment on Cotopaxi’s website, and it’s clear that we are certainly on the same sustainability based team.
“We have a tremendous opportunity to do the right thing. To connect the dots…To combine our app expertise within the Sustainability domain, so we truly make a difference and accelerate the Sustainability journey organizations are taking.”
- Vincent de la Mar, Founder and CEO of Sustaira
Why is a B Corp Certification important?
At the most basic level, a B Corp Certification basically says that a company reaches a certain standard around their social and environmental impacts. From bcorporation.net it is defined as,
“B Corp Certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.”
This helped Sustaira know that Cotopaxi aligns with our mission and values. This certification outlines a holistic view of sustainability that we share, and those who achieve this certification, very likely feel the same way as we do. It’s a rigorous process to become B Corp Certified and maintain that certification. This process is something that Sustaira is also planning to do on our own journey.
When finding the right fit, it’s about more than choosing which size to purchase. Sustainability starts with Sustaira.
