CFOs Increase Strategic Investments in Tech
Overview
In 2025, CFOs are increasingly investing in technology despite declining economic optimism, as displayed through a survey conducted by Grant Thornton. Key areas of focus include digital transformation, customer satisfaction, and data quality.
Economic Concerns
Economic optimism among finance leaders has widely decreased in the first quarter of 2025. Concerns over tariffs and labor availability have been major contributors to this decline. Studies show a similar plummet in confidence in meeting labor needs, supply chain demands, and cost control goals as well.
Investing in Digital Transformation
Despite economic concerns, CFOs continue to invest in digital transformation. Key priorities include:
Expanding AI capabilities to improve operational efficiency and decision-making.
Enhancing customer satisfaction and relationships through AI initiatives.
Addressing obstacles in accessing high-quality data for digital transformation efforts.
Grant Thornton’s survey shows 63% of CFOs expecting to spend more on digital transformations this upcoming year.
Customer Satisfaction
Improving customer satisfaction is a significant priority for companies' AI initiatives. By leveraging AI, companies aim to enhance customer experiences and build stronger relationships. A key strategy for implementing this is through customer data platforms that offer personalized experiences, which can be seen anywhere from a Disney park to an Uber delivery.
Data Quality Challenges
Access to high-quality data remains a major obstacle for companies undergoing digital transformations. 46% of survey respondents cited the high cost of adopting new technical support for their existing systems as a barrier to this integration. Ensuring data accuracy and reliability is crucial for the success of these initiatives.
Conclusion
CFOs are prioritizing technology investments to navigate economic challenges. By focusing on digital transformation, customer satisfaction, and data quality, they aim to drive growth and resilience in a challenging economic environment.
