A recent EY survey reveals that over half of CFOs are concerned about greenwashing risks due to persistent sustainability data problems, highlighting the need for improved data quality and transparency.

The European Parliament passed an anti-greenwashing law (593-21) to combat deceptive environmental claims. Pending EU Council approval, the law focuses on clearer product labels, restricting generic environmental claims, and promoting sustainability. Member states have a two-year integration period. The EU Commission also proposed a "Directive on Green Claims" for additional consumer protection.

PWC recently released its third annual “Global Investors Survey”. The report surveyed 345 investors and also completed in-depth interviews with 15 investment professionals across 30 countries.

In recent years, with the rise of Sustainability and ESG across policies and media across the globe, there has been a surge in companies making green claims. However, these claims are not always what they seem to be raising concerns around greenwashing and misleading practices. To address this issue, the European Parliament is passing more policies to fight against greenwashing and promote genuine sustainability and ESG efforts and claims.